Fan Group

Native advertising is something that has caught my attention as it brings a fresh approach to marketing. I've had the opportunity to collaborate with platforms that use this method, and it has been rewarding. The key here is that native ads blend seamlessly with the content, making them less intrusive than traditional ads. For instance, I worked on a campaign where the ads were designed to feel like part of the article itself, creating a better user experience. To define native ads, they look like normal content but are sponsored, helping brands reach their target audience without disrupting their browsing. One of the advantages of this format is the engagement rate—people tend to interact more when they don't feel like they’re being sold something directly.